From October 2026, the UK vaping industry will undergo a major change with the introduction of the Vaping Products Duty. This new tax affects all vape liquids sold in the UK and will have a direct impact on both retailers and customers.

At Just Vapes & Juices, we believe in being open and transparent about industry changes, especially when they affect the way you shop and the prices you see. This guide explains what the new vape tax means and how it may affect you as a customer.

What Is Changing in 2026

The Vaping Products Duty is a new tax applied to vape liquid based purely on volume. It does not matter whether the liquid contains nicotine or not, or whether it is a shortfill, a pod or a standard ten millilitre bottle.

The duty applies only to the liquid itself. Devices, coils, batteries and accessories are not included in this tax unless they contain vape liquid.

How This Affects Vape Prices

Because the tax is charged per millilitre, larger bottles of e liquid will see a bigger increase in price than smaller ones.

For customers, this means the cost of shortfills and larger volume liquids will rise more noticeably, while ten millilitre bottles will see a smaller increase. VAT is applied after the duty, which also contributes to the final price you pay.

While price increases are never welcome, vaping is still expected to remain more affordable than smoking for most users.

What This Means For You As A Customer

The biggest impact for consumers will be higher prices on vape liquids across the market. Some customers may choose to change how often they buy or explore different bottle sizes to manage costs more effectively.

At Just Vapes & Juices, we will continue to focus on offering a wide range of options, competitive pricing where possible and clear value across our product range. Our aim is to help you make informed choices that suit both your preferences and your budget.

Which Products Are Affected

All vape liquids sold at Just Vapes & Juices will fall under the new duty. This includes nicotine salts, shortfills, zero nicotine liquids and prefilled pods.

The nicotine strength does not change how the tax is applied. A zero nicotine liquid is taxed in the same way as a higher strength liquid if the volume is the same.

Hardware and accessories that do not contain liquid are not affected by this tax.

Packaging And Compliance Changes

From October 2026, vape liquids will need to carry a duty stamp on the packaging to show that the tax has been paid. This is a legal requirement across the UK.

During the transition period, some older stock may still be available. Over time, all products sold will comply fully with the new packaging rules.

Our Commitment To Transparency

We understand that changes like this can raise questions and concerns. Our team is committed to keeping you informed, pricing fairly and continuing to provide the quality products and service you expect from Just Vapes & Juices.

If prices change, it is due to industry wide regulation rather than individual retailer decisions. We will always aim to minimise the impact where possible.

Looking Ahead

The introduction of the UK Vape Tax is a significant shift for the vaping industry. While it will lead to higher liquid prices, it also brings clearer regulation and consistency across the market.

At Just Vapes & Juices, our focus remains the same. To support our customers, provide choice, and help you navigate changes in the vaping landscape with confidence.